What Separates Mazda from Mainstream?

By Product Expert | Posted in Comparisons, Design, Mazda Brand on Friday, July 10th, 2020 at 5:03 pm
Mazda sign outside of dealership

Is Mazda a Luxury Car Brand?  

We know Mazda is sort of a unique case in the field of brand classification, and sometimes that can cause some confusion. Though Mazda vehicles do tend to attract customers shopping the luxury segment, Mazda interestingly is not classified a luxury brand. Instead, the Japanese automaker is considered a premium brand because it offers more luxury amenities than mainstream competitors. Premium brands are known for delivering supreme quality, value and an unforgettable user experience, all at a price that’s suitable for mainstream customers. Keep reading to learn more about the Mazda lineup at Gwatney Mazda of Germantown and what it has to offer luxury car shoppers in the Memphis region. 

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Why Do Luxury Car Shoppers Choose Mazda? 

All Mazda vehicles are available in a variety of trim levels so you can find the perfect balance of features and affordability for you. In their most sophisticated forms, all Mazda vehicles are available with either the Premium Package or Signature trim level. This elite class of Mazda vehicles is a popular choice among luxury car shoppers for its upscale styling, high-quality interior materials and impressive roster of cutting-edge features – all while still undercutting brands like Mercedes-Benz, BMW and Lexus by thousands!  

Amenities will vary between models, but the Premium Package and Signature models commonly feature Nappa leather seating, real wood interior accents, an integrated Mazda Navigation System, a 360-Degree View Monitor Camera System, a windshield-projected Active Driving Display, heated and cooled front seats, heated rear seats, a heated steering wheel and so much more. 

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2020 Mazda6 profile

Mazda Vehicles in Memphis, TN! 

With premium cars and crossovers, power-packed engine options, elegant styling cues and more affordable prices than popular luxury brands, Mazda is the premier brand for many automotive enthusiasts. Shopping for an exquisite new car in the Memphis area? Visit the Gwatney Mazda of Germantown inventory today and add luxury to your commute at a price that suits your budget.

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